Holland America Line | Video Refresh
The Challenge The Solution The Result
After a large rebrand, Holland America Line needed to update all of their onboard content. FACULTY was tasked to create a programmable content package to entertain, educate, and entice passengers to make the most out of their voyage. We developed a content strategy along with digital branded guidelines that were pulled through all of the new video content. We filmed, designed, animated, edited, installed and programmed a playlist that included safety videos, informational animations, restaurant spots, and entertainment venues, equaling over 40 minutes of streaming content. The refresh increased awareness, restaurant reservations, and attendance at all of the entertainment venues and solidified Holland America Line as a cruise line dedicated to offering guests remarkable journeys the world over.