Interactive Marilyn Monroe
The Task The Result The Buzz
Working closely with Intersection and Lifetime, FACULTY created audio-activated ads which were triggered by incoming trains to promote the 2015 premiere of the Lifetime mini-series. When a sound exceeds a pre-set decibel, Marilyn’s skirt gets blown about, referencing the famous images of Monroe in The Seven Year Itch. The campaign ran for 3 weeks in 8 stations and on 77 kiosks around in NYC subway stations. “Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner.”
-Tim Nudd, Ad Week