Simplot | Customer Experience Center
In 2016, global food and agribusiness The J.R. Simplot company, opened its state of the art headquarters in Boise, Idaho. FACULTY, in collaboration with Publicis, ACME, and Red Paper Heart was tasked to create an interactive education center to tell the Simplot brand story.

FACULTY developed the content for 5 interactive zones within the space, including 3D animations, live action video, and interactive
motion graphics.

Through the visually engaging and technology-rich experience, visitors are now able to learn about Simplot's agricultural empire, from growing a simple potato to their commitment to sustainability.