In 2016, global food and agribusiness The J.R. Simplot Company opened its state of the art headquarters in Boise, Idaho. FACULTY was tasked to create an interactive education center to tell the Simplot brand story, ultimately creating a visually engaging, content focused, and technology-rich experience for the 6000sf space. The experience engages visitors from around the world to learn about Simplot's mission, from growing a simple potato to the brand’s commitment to sustainability.