THE ASK
Zero internet, intermittent cell service, and no roads, at least none on land. How do you put on a show for a live audience in the middle of an ocean? Faculty has answered that question countless times for Holland America Line, celebrating new ships and new godmothers, creating digital graphics for production shows, introducing chefs, and building breathtaking backdrops for meetings and trade events.
Each event is unique.
Find the Story.
Plan the Design.
Make it to Show.
THE APPROACH
Marquee & On Tour : Faculty created dynamic digital environments and otherworldly spectacles for two production shows. In one, the audience was immersed in a bohemian carnival. In the other, Faculty brought a concert to the high seas, with modern songs and dynamic animations. The creative director led a team of eight on the digital sets, background animations, and visual effects for both shows.
Dedications : Ship dedications for Nieuw Statendam and Rotterdam. Faculty built each christening ceremony around the personal stories of the people who sail the ship, and the Nieuw Statendam show set the standard for how Holland America Line produces its dedications. Read the full case study.
Culinary Council Event : Faculty created a dynamic display of food and culinary delights to set the tone for the unveiling of the Culinary Council’s newest member. The creative director designed the opening, chose all of the content, and executed the build.
Trade Events : Whether transplanting the audience to Alaska, setting the mood for a serious discussion, or rebuilding PowerPoint presentations as full-scale LED displays, Faculty takes an everyday presentation, gives it a story, and adds a little magic to deepen the bond with the audience. The creative director always leading the charge, turning a presentation into a show on a large LED stage.
THE RESULT
How do you quantify results across a run of unique live events in remote locations?
Standing ovations are one way. Guests said “By far my favorite show” and “I just can’t wait until tomorrow’s performance.”
How about this: Holland America Line has come back to Faculty time and time again
because no event is rinse and repeat. Each occasion gets its own story, artwork, and design planning, built for that one night and meant to be remembered.
