THE ASK
AT&T looked to create a fully immersive destination at the NCAA Final Four that would promote their recent purchase of HBO.
Faculty created two fully immersive activations at the NCAA Final Four to promote AT&T’s acquisition of Time Warner and HBO. The creative director oversaw the install of both.
The spaces were designed to engage attendees and create memorable experiences that highlighted AT&T’s commitment to entertainment and innovation.
THE APPROACH
The first activation was a 360-degree DJ/VJ-inspired booth, with multi-sensory basketball objects that acted as triggers for musical beats and animated projections. Faculty’s creative director animated all of it himself and led a small team of fabricators, a composer, and a programmer.
The second was a Game of Thrones-inspired game of P-I-G, with interactive flooring mapped to Westeros and immersive animations triggered on made or missed baskets. The creative director led a small team of animators on all of the graphics, and oversaw the install of both activations.
THE RESULT
Both activations drew lines. At an event built around competition and spectacle, people chose to wait for a chance to step inside what Faculty built. The spaces made AT&T’s acquisition something people could feel.