The Brief
Sightful was launching Spacetop, an augmented reality laptop designed to free people from the constraints of traditional workspaces. They needed a launch film that could sell that freedom — on a tight budget and a tight timeline.
The Result
With one day, one location, and a full rainout forcing a complete background replacement, we leaned entirely on story — anchoring the film in the van life movement to sell the emotional freedom of working from anywhere. The launch video became Sightful's most successful marketing effort, earning coverage from Wired and The Verge.