The Brief
Uniqlo, working through Public Inc, needed a Giving Tuesday campaign to inspire customers to donate to refugee families in America through the International Rescue Committee. Faculty was asked to create an animated film that could move people to give during a moment when many felt they had little left to spare.
The Result
Faculty delivered an animated film that acknowledged the weight of the moment directly rather than working around it. By meeting audiences where they were, the campaign earned its ask.