The Brief
Whole World Water set out to replace single-use bottles with reusable glass ones. Over one billion people lack access to clean water, and roughly one billion tourists travel each year. Whole World Water wanted to sell bottles to those travelers and send the proceeds to the people without water. The organization needed a spot that made the connection in seconds.
The Result
Faculty's creative director designed the spot, drew the boards, and pitched the concept, then led the animation alongside one additional animator, dividing the shots between them. The motion graphics PSA sets the two numbers against each other and shows where the money goes. Faculty also reused the animated branding assets for 15 second cutdowns and a second film on how viewers can help.