THE ASK
RWS was producing nine stage shows for Azamara Cruises and commissioned Faculty to create the stage graphics for them. The shows would run on the ships’ screens, driven by their onboard media server.
Faculty’s creative director started with a tech scout of the ships. He examined the media server and the screens and worked out how the graphics would be displayed, which set the parameters of the digital canvas the shows would be designed for.
He served as creative director on six of the nine shows. For each of those, he worked with RWS’s creative director on the brief, learned every song, and led the design, pitching the graphics for the show. On seven of the shows he animated or led the animation, directing a small team of animators, including remote animators, for whom he set up a dedicated pipeline and workflow. He also animated a large share of the work himself.
The scale was large. Each show ran 12 to 15 songs, and each song ran between three and a half and five minutes. The onboard media server was less interactive than what Faculty was used to, so the graphics were built with cues that let the performers on stage know when key moments would land.
THE APPROACH
THE RESULT
Faculty delivered all nine shows, and the creative director traveled aboard to install every one of them.